Makeup : Review of Eye Studio Lasting Drama Gel Eyeliner by Maybelline

August 29, 2012

If you’ve followed me from the beginning of my “blogging life”, you might know that I’ve been wanting to try this for quite some time now. Yes, I’m talking about the famous gel eyeliner with a freakishly huge name by Maybelline.
Everyone in the beauty world rambled about it and compared it to Bobbi Brown’s best-selling gel eyeliner. So I decided to purchase the cheaper alternative, just to give it a try and compare it to my beloved Blacktrack Fluidline by MAC.

The color I got is 02 Brown. I didn’t want to get the black color because I already own a this shade of gel liner and because they only had the shade “black and gold” at Boots. I was searching for a simple color, without any shimmer or glitter in it. So the color I picked up is nothing unique and speacial.

The packaging is super simple, nothing extravagant, and very light compared to the fluidlines. It came with an eyeliner brush which can be useful to apply eyeshadow on the lower lashline. And I bet it would be a great lip brush too! Plus, it has a small cap to it in order to protect the bristles. Great for traveling!

Its application is super smooth! To be honest, I still haven’t tried it on my eyes. However, it was easy to swatch it on my arm because it doesn’t dry out quickly unlike the fluidines. So you can actually have the chance to smudge your eyeliner if you feel like it or just apply it as a base for your eyeshadow if you’re going for a brown smokey eye.

The formulation is, of course, waterproof and smudge proof. Tried and tested! But I had to wait a minute or two for it to dry completely.

As I said earlier, I wanted a color that I didn’t own and a color without any shimmer or glitter. Once I swatched it on my arm, I’ve noticed this flecks of gold or bronze shimmer to it. Not what I expected, but it actually looks pretty cool! It’s hardly noticeable and it will be even less with eyeshadow.
As, you can see in the swatches below, it is VERY pigmented. I’ve hardly used any product!

Now, I couldn’t take a picture with the perfect colors. But just to give you an idea, it’s a chocolate-y brown color.

Without flash 
With flash

Smudged with finger
Applied with brush that came with it

To be honest, I’m proud of myself for buying this gel liner! I really am! The formula is great, I love the color and the brush is pretty amazing too! 
I have to say, it’s quite impressive for a drugstore product at a reasonably cheap price… Two thumbs up for Maybelline! 
In Dubai, you can get it at Boots for only AED 42. It’s also available in different shades. 

Have you tried this gel eyeliner? What are your thoughts about it? Is it worth trying the Bobbi Brown one? Leave your answers in the comment bellow

– Zein xx

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  • Reply Shari August 29, 2012 at 10:19 am


    Ive heard so much about this but seeing your review is making me dash!
    Thanks! 🙂

    Followed you!

    The Misty Mom

    • Reply Zein August 29, 2012 at 10:28 am

      You should really get it! I think it’s a must in a makeup collection!
      Thanks for the follow sweetie 🙂


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